New Agreement Focuses on Enhancing Visitor Experience to Align with Vision 2030 Goals
The Kingdom of Saudi Arabia has taken a major step to improve its tourism sector. The Saudi Tourism Authority has signed an important agreement, called a Memorandum of Understanding (MoU), with Cluster2 Airports. This partnership is designed to closely link the country’s airports with its growing tourism industry.
The goal of this strategic cooperation is to provide a smooth, top-quality experience for international visitors. By combining their efforts, the Saudi Tourism Authority and Cluster2 Airports aim to ensure that Saudi Arabia continues to grow its reputation as a leading world travel destination.
Formalizing the Commitment
The agreement was officially signed at the TOURISE Summit 2025, which took place in Riyadh. This signing shows a strong dedication from both organizations to work together in promoting Saudi Arabia’s diverse destinations, which include historical sites and modern attractions.
The partnership will focus on making the travel process more unified. This means visitors will experience high-quality service and convenience from the moment they land at a Saudi airport until they depart.
Focus on Efficiency and Service
As part of the MoU, the partners will look for new ways to improve how they operate. This includes making passenger services better and promoting the unique cultural and natural beauty that Saudi Arabia offers. The plan is to create a more welcoming environment for tourists and make their journeys through the airports easier and more memorable.
This collaboration is a key part of Saudi Arabia’s larger effort to build its tourism industry, which is a core goal of the national strategy known as Vision 2030. By investing in the integration of air travel and tourism services, the Kingdom seeks to diversify its economy and strengthen its appeal as a premier global destination.
